Event marketing is truly effective when it carries a strong, simple, and coherent message. It’s the responsibility of the artistic director to weave the guiding thread (the course of action to achieve an objective) and ensure consistency across all departments. Here’s a quick overview of the tasks and challenges of an artistic director during a corporate event.

Focus on the essentials: here are our tips for a successful taste experience!

Congress, gala, seminar, trade show… It can be hard to find your way around all these terms! To help you understand and differentiate all these events, Lulu has put together a great guide to make sure you understand your next invitation card! From corporate events to training activities, by the end of this article, you’ll be an expert in the events dictionary yourself!

On Thursday February 22, Lulu Événements participated in the Salon Expérience Les Affaires as an exhibitor and major partner. For once, Lulu wasn’t organizing the event, but we were able to make the most of it ! Every year, this show is an opportunity for our agency to showcase its creativity with an unusual stand. Our aim: to break the mold! “Why have a white, square stand when it could be tinted mauve, with a futuristic look and a popcorn poll?” says Mirella Di Blasio, founder of Lulu Événements.

In the dynamic and fast-paced world of event planning, we all understand that time management and organization are crucial. As a client, effective management of deadlines is your best ally. This is what will make the difference between a memorable event and a disappointing experience. If you let too much time pass before taking concrete action, you risk compromising the quality of your event. You wouldn’t want to risk losing your favorite venue just because you acted too late!