In some instances, ChatGPT can be seen as a frightening tool, or in other instances, as the new “cure” for blank page syndrome. The (legitimate) question we need to ask: is AI destined to replace humans in a definitive way? This is the question that gets people talking and enlivens their spirits.

How could we possibly abstain from examining this subject with a critical eye? Incidentally, do you think this text was written by our editorial team, or by ChatGPT? You should know that there would probably not be as many questions in the text if it had been composed by the chatbot! After all, this new software is known for helping us find the answers to our questions…

What about writing for the web?

Aside from the ethical issues (plagiarism in particular) posed by AI regarding the development of web content or any other creative endeavour, it must be said that AI can be interesting to think about as a tool.

It would be wrong for us to cover our eyes and hope that this controversy will fade away. It must be taken as it is, which is to say the prototype of a conversational artificial intelligence agent. And prototype also means that ChatGPT is designed to evolve. There will certainly be multiple versions, multiple new updates; so we should prepare for this, and begin experimenting with this new tool, starting today!

To downplay this situation somewhat, we recommend you think of this chatbot developed by Open AI as a virtual assistant. Or better still, a friend! In the end, we should try to make it sympathetic.

You might notice a slight touch of sarcasm in the words selected by our editorial team. Indeed, when it comes to business, the risk of written content being automated is quite high. Following the release of ChatGPT, and even if you are encouraged to consider it a friend that you can challenge yourself and discuss nearly any topic with, many businesses could, for financial reasons, forgo authentic text at the cost of soulless and meaningless content.