CONTEXT
This conference, gathering key players from the industry and cutting-edge technology sectors, was a strategic opportunity for IVADO Labs to demonstrate its expertise and attract new business partners.
Visitors were invited to select a video reflecting the solution they were interested in, provided with noise-canceling headphones, and immersed in the sensory booth to experience their chosen scenario.
Structure and Design
An Interactive Vibrating Floor
The booth, crafted as an immersive experience, integrated several components:
- Three Digital Walls: LED screens showcased captivating, visually appealing, and engaging videos that illustrated IVADO Labs’ AI solutions adapted to various industries (e.g., aviation, retail, manufacturing).
- An Interactive Vibrating Floor: Synchronized with the videos, the floor created physical sensations to immerse and surprise visitors within their chosen scenario (e.g., vibrations during a plane takeoff).
- An Olfactory Diffuser: Released scents corresponding to the on-screen scenarios, enhancing the sensory experience (e.g., chocolate, leather).
- Custom Lighting: LED sticks adorning the ceiling were synchronized with the videos, further enhancing the overall staging of the experience.
Booth Objectives
Attract and Captivate
- Capture the attention of numerous conference attendees by offering a unique experience to demystify IVADO Labs’ service offerings.
- Position IVADO Labs as a Leader in Applied AI: Demonstrate how its solutions address complex business challenges.
- Generate Qualified Leads: Attract interested visitors and direct them to technical teams for in-depth discussions.
Results and Impact
Significant Engagement
- High Foot Traffic: The immersive booth generated substantial interest, attracting decision-makers from various industrial sectors.
- Active Engagement: Visitors actively explored the interactive videos and simulations, deepening their understanding of IVADO Labs’ capabilities.
- Business Opportunities: Numerous conversations with qualified prospects took place, with some visitors directed to technical teams for specific demonstrations.
- Even the Honorable François-Philippe Champagne, Minister of Innovation, Science, and Industry, was impressed and shared a post about it on LinkedIn!