IVADO Labs Booth

At an artificial intelligence conference in Montreal, IVADO Labs showcased an immersive booth designed for 3 to 4 participants to promote its AI-driven solutions tailored to various industries.

IVADO Labs Booth

IVADO Labs Booth

CONTEXT

This conference, gathering key players from the industry and cutting-edge technology sectors, was a strategic opportunity for IVADO Labs to demonstrate its expertise and attract new business partners.


Visitors were invited to select a video reflecting the solution they were interested in, provided with noise-canceling headphones, and immersed in the sensory booth to experience their chosen scenario.

Structure and Design

An Interactive Vibrating Floor

The booth, crafted as an immersive experience, integrated several components:

  • Three Digital Walls: LED screens showcased captivating, visually appealing, and engaging videos that illustrated IVADO Labs’ AI solutions adapted to various industries (e.g., aviation, retail, manufacturing).

  • An Interactive Vibrating Floor: Synchronized with the videos, the floor created physical sensations to immerse and surprise visitors within their chosen scenario (e.g., vibrations during a plane takeoff).

  • An Olfactory Diffuser: Released scents corresponding to the on-screen scenarios, enhancing the sensory experience (e.g., chocolate, leather).

  • Custom Lighting: LED sticks adorning the ceiling were synchronized with the videos, further enhancing the overall staging of the experience.

Booth Objectives

Attract and Captivate
  • Capture the attention of numerous conference attendees by offering a unique experience to demystify IVADO Labs’ service offerings.

     

  • Position IVADO Labs as a Leader in Applied AI: Demonstrate how its solutions address complex business challenges.

  • Generate Qualified Leads: Attract interested visitors and direct them to technical teams for in-depth discussions.

Results and Impact

Significant Engagement

  • High Foot Traffic: The immersive booth generated substantial interest, attracting decision-makers from various industrial sectors.

  • Active Engagement: Visitors actively explored the interactive videos and simulations, deepening their understanding of IVADO Labs’ capabilities.

  • Business Opportunities: Numerous conversations with qualified prospects took place, with some visitors directed to technical teams for specific demonstrations.

  • Even the Honorable François-Philippe Champagne, Minister of Innovation, Science, and Industry, was impressed and shared a post about it on LinkedIn!