GUERILLA MARKETING
Marketing that breaks the usual framework of advertising. A direct exchange with your potential customers in public spaces or at large-scale events.
Lulu Events offers its partners various guerrilla marketing concepts (also known as street marketing) to engage with their target audience.
STREET MARKETING FOR BUSINESSES: BREAKING THE FOURTH WALL
When the agency teams are deployed in the field, they usually have samples or utility items bearing the company’s branding.
Street marketing is the art of creating quick contact with the public and evoking an emotion in them. A street marketing campaign should leave a strong impression! The objective of the operation is simple: we want the consumer to remember the brand.
STREET MARKETING IN THE STREETS
Street marketing is a close-range communication tool… right in the heart of the crowd.
Lulu Events offers a complete guerrilla marketing service: from strategy to deployment of the operation. The agency approaches each project by targeting the key questions.
- What is our target?
- Where is it located?
- What are its needs?
- How do we approach it
ACTIVATION BOOTHS
What if your brand could be experienced rather than just explained?
That’s the true power of an activation: offering a sensory experience that draws people in, surprises them, and—most importantly—engages them. In an immersive booth, visitors don’t just look—they explore, feel, and interact with your brand’s world.
The benefits are many, and Lulu Events is here to help you make the most of them.
- Total immersion
- Captivating interactivity
- Inviting uniqueness
