Behind the scenes at All In

ALL IN can bear witness to the birth of a multitude of collaborations between different stakeholders, all with the goal of breathing life into the first international conference on artificial intelligence in Montreal. Six months of production time and more than 150 people in the field turned this adventure into a reality.
Photography
Mélanie Olmstead
Written by
Manon Blache Veschi

Behind the scenes at All In

ALL IN can bear witness to the birth of a multitude of collaborations between different stakeholders, all with the goal of breathing life into the first international conference on artificial intelligence in Montreal. Six months of production time and more than 150 people in the field turned this adventure into a reality.
Photography
Mélanie Olmstead
Written by
Manon Blache Veschi

A project might be born from a great idea, but it becomes real by having a vision.

Thus, an event such as ALL IN can bear witness to the birth of a multitude of collaborations between different stakeholders, all with the goal of breathing life into the first international conference on artificial intelligence in Montreal. Six months of production time and more than 150 people in the field turned this adventure into a reality.
Your LinkedIn account has certainly been inundated by numerous publications reporting on the magnitude of these two days of technological and political effervescence. Yet, you may not be aware that the event’s behind-the-scenes was every bit as inspiring!

“There was nothing traditional about this show. Our client wanted the Palais des Congrès to be transformed, and so we kept our promise. says Mirella DiBlasio, founder and artistic director of Lulu events.

All In came with its share of challenges. Imagine a playground measuring more than 100,000 square feet! Well, that’s what we created! In exclusivity, here is the story of an event that kept its promises.

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I – Collaborative leadership

 

All the various phases of any project can often start to feel like a jigsaw puzzle. Each step is revealed as players enter the game. Stakeholders determine their roles and responsibilities, and then, as if by magic, the production file* – one of the most important tools of any event – gets written.

An adventure as stunning as All In requires clear-sightedness when bringing collaborators together. All throughout the production process, it is essential to be able to work hand-in-hand with tradespeople from completely different fields (audiovisual, catering, printing, etc.). All the expertise that you find among your allies will become the ultimate success of your project. Collaborative leadership is a concept that aims to encourage tangible participation from the people with which you surround yourself. And yes, it’s all down to an art and the best way to engage your stakeholders by disseminating the right information to the right people. Together, let’s bring down the silos that hinder our success at attaining our goals. As an event planner, it is your responsibility to create an environment where everyone can contribute in a meaningful way.

Conclusion? Don’t miss out on an opportunity to connect the right people with one another or eventually provide an overview of D-Day. This can save you a lot of disappointment!

II – Connecting Art Direction  (AD) to Strategy

 

 

We can’t repeat it often enough, but… oh how crucial it is to exploit an event’s golden thread.

“We broke up the event to ensure that each space could be an event in itself!” explains Mirella Di Blasio. “Every facet of the event had its own staging, with the goal of integrating AD and logistics”.

More than mere echoes, critics of the event are working intently to showcase the unprecedented metamorphosis of the Palais des Congrès de Montréal. The main objective was to highlight the breadth of the AI ecosystem so that all participants could understand the progress being made in that field. A successful gambit! Your strategy and golden thread should feed off each other. Always in observance of the fundamental notion of collaboration, your partners and suppliers will help bring your concept to life. Thus, we created spaces where each exhibitor shone with their unique identities, leaving an opening through which to meet participants.

 

 

 

 

A closing word…

Our passion for events knocks down certain barriers that we consider to be… implicit (?). Indeed, the most fantastic part of the of the All In event story begins right at the very start, from the moment a competing event agency, Niché, recommended us for the production of this project. The project was so massive that no one could think of an approach more sensible than collaboration.

Appendix*

What is a production file? Okay, time for a slight aside. Amongst the cornerstones of any project is a guestbook that guides our steps. The production file retraces context, a well-built who’s who, the location’s maps, and the contact list. You must also add your decorative elements, the prints and their locations on the premises, furnishings, etc.

In short, the production file records all the ins and outs of your event. A little bit of advice from Lulu? Don’t skimp on the relevant details, as this is what provides your employees with an overview.

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