EVENT MARKETING | THE COMPLETE GUIDE

Event marketing continues to gain popularity. This was the case before the lockdown, and it remains so today. Humans want to connect. Millennials, who now wield significant economic power, are particularly receptive to events that enhance the “experience” with a brand, company, or organization. This is facilitated by virtual events. Even generations not born with a computer in hand have experience with online communication tools and are inclined to be highly engaged during events, for example, when simulating a TV show.

How to Get Quality Sponsors for an Event 

When asked “what is your biggest challenge as an event planner?” 49.4% of those surveyed answered: getting sponsorships. (Event Mb – State of the Event industry)
If sponsors have turned you down in recent years, you are not alone.

Work-from-home mistakes: 8 archetypes!

Once a few months had gone by and the video calls had piled up, a certain degree of laxness began to manifest itself in the professional etiquette displayed on these platforms… Some examples of which are more acceptable than others!

Hybrid Events

From the moment that the pandemic hit us at the start of 2020, it has become necessary to distinguish between “in-person” and “virtual” events.